10 Best Practices to Maximize Retail Loyalty with High-Impact Customer Data
In 2021, retailers aren’t looking to new markets to increase sales, they’re sticking with existing markets to fuel growth. This strategy depends entirely on knowing the customer, which means taking advantage of the existing customer data they have. One of the best places for this data is a robust loyalty program.
In this latest report from Gartner, you’ll get a greater understanding of the types of customer data that are most impactful for retailers and can help you achieve greater loyalty.
of retailers will focus on existing markets to fuel growth
of customers trust a brand they are loyal to
of customers are loyal to brands that emphasize quality in their products
A recognized leader across the entire customer lifecycle.
What the top industry advisors are saying about us.
Named a Leader
Forrester Wave™: Email Marketing Service Providers, Q2 2020
Named a Leader
Forrester Wave™: Loyalty Technology Platforms, Q2 2019
Garnered Most Features
CDP Institute for Customer Data Platforms 2020
Named a Challenger
Gartner Magic Quadrant for Multichannel Marketing Hubs 2020
One single platform.
A million marketing capabilities.
The Customer Engagement Suite consolidates marketers’ most important tools into a single platform that’s actually easy for marketers to drive. Acquire customer data, activate email, sms and in-app messaging & reward with emotional loyalty, all from a single interface.
A CDP that actually helps make sense of your marketing efforts.
Our Engagement Data Platform is an infinitely scalable CDP that ingests the data you need in the format you need. But you don’t need to be a scientist to analyze, segment and push audiences & action into your marketing channels.
Way more than metrics.
Derive customer lifetime value.
The most important KPI’s aren’t based on lag measures alone. Get the metrics you need while machine learning helps you navigate predicted outcomes across all available channels. Execute on the outcome you want.