2022 Digital Consumer Trends Index

Thank you for meeting Cheetah Digital and Sailthru at eTail East!

New global research commissioned by Cheetah Digital and Sailthru reveals what consumers expect from the brands they do business with online, the channels they want to connect on and the data they’re prepared to share in return for more personalized experiences at every stage of the customer lifecycle; from acquisition through to loyalty.

It shares insight from over 5,000 consumers across seven countries, as well as by age group, gender and annual household income.

2022 Digital ConsumerTrends Index

Thank you for meeting Cheetah Digital and Sailthru at eTail East!

New global research commissioned by Cheetah Digital and Sailthru reveals what consumers expect from the brands they do business with online, the channels they want to connect on and the data they’re prepared to share in return for more personalized experiences at every stage of the customer lifecycle; from acquisition through to loyalty.

It shares insight from over 5,000 consumers across seven countries, as well as by age group, gender and annual household income.

Get all the data surveying over 5,000 global consumers on sentiment and attitudes to personalization, privacy, messaging, advertising and brand loyalty. Read the report, watch our series of webinars with industry thought-leaders and digest key takeaways in handy infographics.

Get all the data

Global consumer attitudes; broken down by country, age group, gender and annual household income.

Email is still comfortably the prefered channel of consumers for receiving offers, content, incentives, and rewards from brands. 50% of consumers have made a purchase from an email they received in the last 12 months, a 9% uplift on last year.

Only 13% of consumers will miss cookies and think they make for a better online experience

As Google cements plans to comprehensively curtail third-party cookie tracking and with 62% of consumers stating retargeting ads derived from cookie tracking are creepy, not cool, it’s time for brands to shift to a first- and zero-party data strategy to power their advertising and marketing initiatives.

Consumers enjoy the benefits that come from being loyal to a brand, however, all too many brands still invest far more resources in customer acquisition strategies, rather than customer retention. 21% of consumers have left a favored brand because they didn’t feel valued as a customer.

Get all the data

Scroll to Top