65% of under 25s use social media to evaluate telecoms brands and their services.
Fueled by growth in the digital economy and ever-evolving consumer demands, the telecoms sector is undergoing profound changes, and telecoms providers must move complaints from the mob mentality of social media to dedicated, moderated areas of their websites.
Rather than going down the cost rich and reward-poor rabbit hole of digital ads, it’s critical to make sure customers have an excellent brand experience at each and every digital touchpoint. It’s this ongoing relationship and audience engagement that will differentiate operators and determine how effectively they grow their market share, minimize churn, and increase usage.
Download this ebook to learn how to tell a compelling brand narrative to engage today’s uber-connected consumers, socialize your digital properties to effectively make your customers your best marketers, activate digital consumers, and collect first-party data across channels.