The Benefits of Modernizing your Marketing Programs
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Gated-W-CES
The Privacy Paradox
Marketers today are facing their biggest challenge yet: balancing customers’ desires for personalized interactions and fiercely protecting customer privacy. Consumers love unique, tailored experiences. But marketers can’t create them without data — which is becoming more and more difficult to get. As concern for privacy grows and consumers’ willingness to share information declines, marketers must
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The Cheetah Digital by Marigold Difference
We’ve been around forever (in internet years), which means we’ve seen a lot of change. But one thing that hasn’t changed? Our dedication to marketers. Our unwavering commitment to helping marketers succeed has been our mission since day one — and it remains at the heart of everything we do today. We stick by our
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A New Kind of Loyalty
How to build emotional loyalty and drive revenue growth Customer loyalty isn’t a new concept. In fact, it’s been around for more than 300 years. But creating lasting relationships with today’s increasingly busy, tech-savvy consumers can be challenging for even the most experienced marketers. The key? Delivering experiences that develop affinity, attachment, and trust between
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