How Donatos Pizza Increased Sales With a Better Loyalty Program
See how you can upgrade your customer relationships from merely transactional to the personal with the experts from Marigold Engage+ by Marigold.
Gated-W-CES
VIDEO: What Consumers Expect From Your Relationship Marketing Strategy
VIDEO: What Consumers Expect From Your Relationship Marketing Strategy Featured Resources
VIDEO: Consumers Share Exactly What Will Drive Their Loyalty in 2023
VIDEO: Consumers Share Exactly What Will Drive Their Loyalty in 2023 Featured Resources
VIDEO: The Consumer Trends Index 2023 Replay
VIDEO: The Consumer Trends Index 2023 Replay Featured Resources
Zero-Party Data: How to Collect, Engage and Drive Revenue
Zero-Party Data: How to Collect, Engage and Drive Revenue Zero-party data (ZPD) is the rocket fuel for your relationship marketing efforts. With third-party data rapidly losing value, and potentially useless by the end of 2023, you need to shift to collecting data and insights directly from your addressable audience. This means understanding as many consumers …
Zero-Party Data: How to Collect, Engage and Drive Revenue Read More »
The Consumer Trends Index 2023
The Latest Global Consumer Attitudes and Trends in Personalization, Privacy, Messaging, Advertising, and Brand Loyalty.
Email Marketing Benchmark Report, Q4 2022
See how your emails are performing against different verticals across three brand new regions.
Successful CPG Digital Marketing Campaigns
Advertising has perpetuated the lack of real interaction a consumer packed goods (CPG) brand has with consumers. Progressive CPG brands now know who you are, what products you use, the frequency of consumption, and what additional products you might be interested in.
Unlocking Direct-To-Consumer Relationships In CPG
CPG brands don’t know their customers. Or rather, they might know who their customers are, but the brand doesn’t have any supporting details.
Relationship Marketing: The human approach to personalization
As marketers scramble to know their customers better, personalize communications, increase engagement and grow loyalty, a new study by Ad Age and Marigold reveals the progress they’re making—and how far they have to go.
