The Privacy Paradox

Marketers today are facing their biggest challenge yet: balancing customers’ desires for personalized interactions and fiercely protecting customer privacy.

Consumers love unique, tailored experiences. But marketers can’t create them without data — which is becoming more and more difficult to get. As concern for privacy grows and consumers’ willingness to share information declines, marketers must figure out how to keep up with increasing security demands while still creating the experiences customers crave.

That begs the question: can personalization and privacy really coexist? Find out in this ebook.

A recognized leader across the entire customer lifecycle.

What the top industry advisors are saying about us.

Cheetah Digital named a “Strong Performer” in The Forrester Wave™: Email Marketing Service Providers, Q1 2022
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Cheetah Digital named a Challenger in 2022 Gartner®️ Magic Quadrant™️ for Multichannel Marketing Hubs

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Cheetah Digital named a Preferred Vendor

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One single platform. A million marketing capabilities.

The Customer Engagement Suite consolidates marketers’ most important tools into a single platform that’s actually easy for marketers to drive. Acquire customer data, activate email, sms and in-app messaging & reward with emotional loyalty, all from a single interface.

A CDP that actually helps make sense of your marketing efforts.

Our Engagement Data Platform is an infinitely scalable CDP that ingests the data you need in the format you need. But you don’t need to be a scientist to analyze, segment and push audiences & action into your marketing channels.

Way more than metrics. Derive customer lifetime value.

The most important KPI’s aren’t based on lag measures alone. Get the metrics you need while machine learning helps you navigate predicted outcomes across all available channels. Execute on the outcome you want.

What does the Cheetah Difference look like for our clients?

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