Each week, the experts on our strategic services team summarize articles and trends they’re seeing for our clients. We think they’re fascinating — and bet you will too! Here is a peek into what they’ve been talking about lately.
Industry News
Marigold Engage+ | Sir Martin Sorrell Hints Towards Agency’s Future; IAB’s Cookie Conundrum + New U.S. Privacy Legislation Introduced
Listen as Tim Glomb, VP of Content and Data, along with Richard Jones, Chief Marketing Officer, unwrap the most recent headlines for brand marketers related to consumer data and privacy issues, email and mobile marketing, loyalty programs, and the strategies and hurdles you’re facing today.
DC 360 | How online retailers fared in performance & security during holiday 2019
Revenue was up for many online merchants during the 2019 holiday season, but many still were plagued by downtime, slow-performing sites and security attacks.
eMarketer | Which retailers won the 2019 holiday season?
“This year, apparel was up 1%—essentially flat. So, this was not an apparel season,” said Steve Sadove, former chairman and CEO of Saks and senior advisor to Mastercard.
ClickZ | Marketers: shake up your strategies in 2020
Consumers have been bombarded with ad content since well before Black Friday, many of which were completely irrelevant to their shopping experience – meaning they are over being marketed to 24/7.
Standout Campaigns
Become an Insider — Madewell
Madewell encourages customer loyalty with a campaign offer directed to insiders. Non-insiders also received this email in an effort to convert this audience into insiders. A call-to-action for becoming a member is placed directly below the main offer text so non-insiders can easily read about the benefits, the different loyalty levels, and how to create an account for joining. Showcasing the offer types that members of loyalty programs benefit from is a good tactic to promote and attempt to increase subscriptions to programs.
President’s Day — Guitar Center
Guitar Center strives to increase its coupon redemptions with a campaign themed with a Presidents Day special offer
- A dynamic countdown clock generates a sense of urgency on redeeming the coupon, and some special deals are suggested right below the main image in order to engage customers
- Consider holiday-themed offers when aiming to capture audience attention with a special offer, and when trying to achieve specific promotional goals
Aerie — Meet your role models
Aerie continues to promote its swimsuit line made of recycled fibers from plastic bottles, this time by introducing a sustainability activist as one of the models for its new collection. A section of their website is dedicated to this influencer’s initiatives, while showcasing pictures of her wearing some pieces of the brand’s collection. Her quotes and related Instagram tags are also featured in an effort to build interest and engagement in other platforms.
Harriet Carter — We voted for free shipping
Harriet Carter bets on offering free shipping during Presidents Day. Its campaign contains three key elements to encourage customers to make the most of it:
- Presidents Day theme reinforces the uniqueness of the offer
- “Today only!” generates a sense of urgency and the value of not to miss out on this opportunity
- “Any order of $45 or more” prompts customers to increase their order amount to receive free shipping
Email Trends
Florals
We know what you’re thinking. “Florals? For spring? Groundbreaking.” But as spring approaches and the flowers return, we think it’s a nice trend no matter who the email is from.
Fashion month
Fashion weeks in New York, Milan, and Paris = fashion emails in our inbox. Aligning fashion-savvy customers with the latest runway looks is a good call.
Treat yourself
Valentine’s Day might have come and gone but we’re still seeing hearts and flowers! A little bit of pampering is in order, we think.
Favorite Valentine’s Day subject lines
These emails got our attention in the inbox. Want to see the actual emails? Contact us and we’ll send you a link!
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