Any black swan event which shocks to the core, especially one as unprecedented as COVID-19, forces us all to evaluate where we are in our respective life stages. After the initial and immediate grief stages start to subside, we turn our attention to better understanding where we stand with life fundamentals such as health and financial security. If we can wrestle some control over these now, and strive for more control in the future, many will use this as the moment to do so.
For our current large black swan, it is the traditional cornerstone institutions of society that can look to offer much-needed support to those reeling. The financial service industry must be there to help businesses and individuals get through today and succeed in the long term. A lot has been written already around how these institutions are dealing with COVID-19 — those small businesses looking for loans and advice or individuals reaching out to insurers to understand which policies have them covered — and how the industry as a whole is responding.
In this guide, we look to focus on three areas for how digital marketers working for banking and insurance brands can best approach planning communications for the new business as normal once the worst of COVID-19 has subsided. Planning for the world on the other side of the tunnel, while meeting the needs of customers.
The guide is offered for free — no sign-up required — so get your copy now.