Cheetah Digital was recently ranked as a leader in The Relevancy Ring — ESP Buyer’s Guide 2019, Enterprise Edition. As the Senior Director of Product Marketing at Cheetah Digital, this ranking couldn’t excite me more. Every day, I get to be on the frontlines of our efforts to improve our products and technologies, enhance our ability to serve the brands who trust us and create better, more unique customer experiences. And to see these efforts pay off is a big honor — especially when it’s our clients who help determine this ranking.
The report says it best:
“They [Cheetah Digital] are obsessed with customer success … Cheetah earned top, or nearly top marks in most of the areas we measure ... Customer references validated these data by reporting extremely high levels of satisfaction, adding that ‘Cheetah Digital has an impressive reputation and pedigree which they continue to live up to every day.’”
The areas in which we performed best include infrastructure/stability, production services, creative services, campaign execution, educational resources and use of artificial intelligence and machine learning. And as our clients pointed out, our efforts are ongoing. We are always finding new ways to innovate, to improve, and to meet customers’ evolving expectations, enabling our clients to always create experiences that matter.
A few other of our capabilities were called out specifically in the report, including our ability for tremendous scale to manage real-time data and our flexible data pipeline, which allows us to create a single source of data truth for our clients. We’ve also made major additions and improvements to our clients’ cross-channel marketing workflow, including:
- A/B testing
Our advanced workflow makes it easy to create A/B tests. We’ve added winner criteria, such as web events, opens, clicks, and reads, to help determine the success of sent tests and enabled our clients to set up notifications for themselves manually.
- Push campaigns
Marketers need their campaign technology to be quick and easy-to-use. So, we updated and streamlined our workflows to make it easier to use templates and set up campaigns. What’s more, we enabled payload templates to help control what shows when you’re inside the tool.
- Mobile app development
With the introduction of Cheetah Loyalty, we now have the ability to develop mobile apps in-house in a timely, brand-adherent manner. We can also help create landing pages, preference centers, and more, helping our clients reach their customers and develop lasting relationships in a more efficient manner.
What’s more, our attribution models were found to be the best of all those ranked in the report. We offer a suite of flexible attribution models that balance a mix of heuristic driven models (first touch, last touch, and fractional allocation) with algorithmic solutions (including markov-state modeling and a model founded in cooperative game theory methods) that allows marketers to see the full range of likely drivers of a purchase. By making multiple models available, we enable marketers the full view of benefits and trade-offs present in attribution theory and ensure that they are evaluating their efforts appropriately.
But our ability to serve marketers doesn't stop at just our attribution abilities or enhanced product capabilities. The report pointed out that “Marketers that seek a services-oriented partner with a highly scalable product must consider Cheetah Digital.” We are always here to support the brands that trust us to reach marketing and loyalty success, no matter their time zone or the day of the year.
Keith Lifschin is the Senior Director of Product Marketing at Cheetah Digital, where he helps shape the company’s suite of products and solutions to best help our customers succeed. With over 15 years’ experience, Keith was an early believer in cross-channel communications. His career has brought him a wealth of knowledge in email strategy and execution, solutions engineering, and loyalty programs. Keith received a B.A. in Communications from Marist College and jokes that one of the things he knows better than martech is how to smoke a mean rack of ribs.