Consumers are exposed to thousands of marketing messages every day. From their overflowing email inboxes to the signage, billboards, and ads littering their daily commute, there is no escaping the brands they do — or don’t — do business with. And standing out in customers’ busy, crowded lives can be a challenge for even the best companies.
It’s necessary to target them via different and new channels, such as their mobile wallet, but it’s equally important to lean into the platforms they already know and love. This means more than simply adding paid outbound channels — it means leveraging the rich insights and data these channels provide to better reach and connect with your customers.
Meeting your customers where they are is the key. Facebook, one of the world’s most popular social media platforms, is used by roughly seven-in-ten adults and nearly three-quarters of the site’s users visit it daily. Our new ad audiences feature enables marketers to better target their customer base on this invaluable platform and create better customer experiences in the process.
The best part? Marketers who opt to use our ad audiences capabilities don’t have to learn a new system or marketing platform. Rather, they continue using the same campaign workflow they are used to, adding targeted Facebook ad campaigns to their robust cross-channel marketing strategy. Ad audiences makes marketers lives easier by providing:
Convenient setup and lists
Keeping up with the many channels customers call home means that marketers are busier than ever before. So, the implementation and management of a new channel must be as convenient as possible. Ad audiences can be rapidly implemented in just a few clicks — and without the use of IT expertise.
Simple lookalike audience creation
One of Facebook’s most interesting features is the ability to acquire new customers through lookalike audiences. With the rich engagement and purchase data in Cheetah Digital’s Customer Engagement Suite, you can create an ad audience campaign based on your best customers who are engaged with your brand through purchases, indicated interest, or any other desirable behavior.
Companies that have multiple, separate brands under one roof should have the ability to market one brand’s services and products to another brand’s loyal customer base. Our ad audiences feature makes it easy to do just that.
In today’s busy, noisy world, it often takes more than one message to get a customer’s attention. And Cheetah Digital ad audiences is another way to connect with your most valuable customers — and to start developing relationships with new consumers, too.
Keith Lifschin is the Senior Director of Product Marketing at Cheetah Digital, where he helps shape the company’s suite of products and solutions to best help our customers succeed. With over 15 years’ experience, Keith was an early believer in cross-channel communications. His career has brought him a wealth of knowledge in email strategy and execution, solutions engineering, and loyalty programs. Keith received a B.A. in Communications from Marist College and jokes that one of the things he knows better than martech is how to smoke a mean rack of ribs.