Forrester Research has named Marigold Engage+ a “Contender” in The Forrester Wave: Cross-Channel Campaign Management (EMSS Modules), Q2 2021. Marigold Engage+ received the highest possible score (5) in criteria including performance and supporting products and services, and placed well in execution roadmap, innovation roadmap, partner ecosystem, and commercial model. We’re proud of our recognition in all of these categories. We delivered an unprecedented amount of innovation over the last 18 months and have a strong strategy moving forward.
According to Forrester, at the heart of cross-channel campaign management (CCCM) is not the campaign but the customer. In order to have a successful CCCM strategy, a provider should seek to:
- Facilitate customer understanding
- Unify cross-channel orchestration
- Innovate for moment-based customer experiences
Each of these tenets is inherent in the Marigold Engage+. Our Engagement Data Platform provides essential customer insights and is the underlying data foundation for all of our solutions, including Marigold Grow, Marigold Personalization, Marigold Engage+, and Marigold Loyalty.
The Forrester report states, “References were extremely positive about their relationships with Marigold Engage+, and one stated, ‘Marigold Engage+ feels like a smaller shop that is trying to work its way up, which gives its people a sense of urgency and partnership, making it a pleasure to work with them.’ Marigold Engage+ is a good option for firms in need of comprehensive email tools that are happy to invest in its growing CES solution.”
This caps off a great year for Marigold Engage+. In 2020, we were proud to be recognized in many ways, including:
- Named Top 5 Marketing Vendor of the Year by OnCon Icon Awards
- Marigold Engage+ Named Best Enterprise CRM Solution MarTech Awards
- Marigold Engage+ and The Salling Group honored for their personalization strategy at the Modern Retail Awards
- Marigold Engage+ named Top 10 CDP by the CDP Institute
- Marigold Engage+ was the Best Use of Technology Winner at the Loyalty Magazine Awards
- 4.8 Star Ranking on Gartner Peer Insights
The Forrester Wave: The Forrester Wave: Cross-Channel Campaign Management (EMSS Modules), Q2 2021 can be viewed here.
