Forrester Research has named Cheetah Digital a “Contender” in The Forrester Wave: Cross-Channel Campaign Management (EMSS Modules), Q2 2021. Cheetah Digital received the highest possible score (5) in criteria including performance and supporting products and services, and placed well in execution roadmap, innovation roadmap, partner ecosystem, and commercial model. We’re proud of our recognition in all of these categories. We delivered an unprecedented amount of innovation over the last 18 months and have a strong strategy moving forward.
According to Forrester, at the heart of cross-channel campaign management (CCCM) is not the campaign but the customer. In order to have a successful CCCM strategy, a provider should seek to:
- Facilitate customer understanding
- Unify cross-channel orchestration
- Innovate for moment-based customer experiences
Each of these tenets is inherent in the Cheetah Digital Customer Engagement Suite. Our Engagement Data Platform provides essential customer insights and is the underlying data foundation for all of our solutions, including Cheetah Experiences, Cheetah Personalization, Cheetah Messaging, and Cheetah Loyalty.
The Forrester report states, “References were extremely positive about their relationships with Cheetah Digital, and one stated, ‘Cheetah Digital feels like a smaller shop that is trying to work its way up, which gives its people a sense of urgency and partnership, making it a pleasure to work with them.’ Cheetah Digital is a good option for firms in need of comprehensive email tools that are happy to invest in its growing CES solution.”
This caps off a great year for Cheetah Digital. In 2020, we were proud to be recognized in many ways, including:
- Named Top 5 Marketing Vendor of the Year by OnCon Icon Awards
- Cheetah EDP Named Best Enterprise CRM Solution MarTech Awards
- Cheetah Digital and The Salling Group honored for their personalization strategy at the Modern Retail Awards
- Cheetah Digital named Top 10 CDP by the CDP Institute
- Cheetah Digital was the Best Use of Technology Winner at the Loyalty Magazine Awards
- 4.8 Star Ranking on Gartner Peer Insights
The Forrester Wave: The Forrester Wave: Cross-Channel Campaign Management (EMSS Modules), Q2 2021 can be viewed here.
