A digital campaign CMS is probably the major missing part of your marketing stack. And this blind spot in your marketing strategy is costing you time, resources, and revenue. Traditional broadcast mediums that lack innovation are out, and self-servicing platforms that enable users to create authentic, unique, interactive experiences are in.
Here are 6 surefire reasons you need a digital campaign CMS that will help you engage and activate consumers across all digital touchpoints.
1. Campaign savings through automation
Marigold Grow digital campaign CMS builds marketing experiences and automates data collection across any touchpoint, slashing campaign costs. Everything from Facebook Live, chatbots, interactive ads, mobile, OOH, in-store, and in-venue (to name just a few), Marigold Grow has you covered.
2. Increase the efficiency of digital agencies
Reduce and eliminate the constant rigmarole of unnecessary agency costs by reusing, cloning, tweaking, and rapidly delivering marketing campaign experiences.
3. Better global deployment of marketing campaigns
A digital campaign CMS empowers you to use any campaign in any territory. Global campaigns can be distributed instantly to different markets with our cloning and sharing capabilities.
4. Speed up time to market of digital campaigns
Remove silos and long protracted campaign delivery processes. Unlike web content management or marketing automation tools, the Marigold Grow digital campaign CMS was built to deliver engaging interactive experiences…fast.
5. Build the CRM database
Boost lead generation and capture first-party data through engaging experiences to amplify future marketing efforts.
6. Expand the brand’s digital engagement footprint
Campaigns created with Marigold Grow are not limited to desktop or mobile screens. Engage consumers on every available digital channel, from in-venue, OOH to digital signage.