For generations, shoppers visited retail stores at the local mall, chatted with expert sales teams, and made considered decisions based on the trusted advice they were given. This has all changed.
Today, many shoppers may browse in-store, only to purchase cheaper online. They expect one-click checkout, next day delivery, and free returns. And they hold advice from peers on social media above that of any staff or celebrity endorsements.
As consumers choose clicks over bricks and e-commerce continues its growth trajectory, retail brands must move away from unreliable third-party data sets and build more meaningful relationships with shoppers through zero-party data.
See how forward-thinking retail brands are adopting a mix of digital marketing techniques to reach shoppers and employ interactive experiences to understand purchase intentions, boost brand advocacy, drive sales, and engage the modern consumer on every digital touchpoint.
“73% of consumers prefer to do business with brands that personalize their shopping experiences.” – Digital Trends
For inspiration from world-leading retail brands including Samsung, Under Armour, and Camelbak (to name a few), download our retail campaign book today and learn how brands are using Marigold Grow to acquire zero-party data to understand consumers’ product desires, preferences, and purchase intentions to ultimately drive sales.