Today’s food and beverage brands are adopting a mix of digital marketing techniques to ensure their campaigns maximize reach, consistently boost brand awareness, and engage mobile and social consumers. Whether it’s an interactive tailored quiz, engaging UGC social hub, or lucrative media partnership, food and beverage brands need to be well-equipped to build scalable digital consumer experiences with ease.
A number of well-known food and beverage brands and publishers use the Marigold Grow platform to create and launch a multitude of highly effective digital marketing campaigns that enable them to obtain consistent, actionable audience data that can be used to drive their marketing forward whilst increasing sales conversions.
With that in mind, why not download our latest campaign book to discover 10 successful digital marketing strategies that progressive food and beverage brands have launched on the Marigold Grow campaign experience platform:
- Engage fans with multiple activations
- Use hashtags to drive authentic UGC
- Leverage the power of Instagram
- Drive sales with coupon offers
- Incentivize fans with caption contests
- Increase engagement with sweepstakes
- Use social hubs to showcase advocacy
- Activate TV viewers with online quizzes
- Offer interactive consumer experiences
- Boost memberships and capture data
This campaign book features campaigns for food and beverage brands, like Costa Coffee, Dunkin’ Donuts, Nando’s and more. You’ll learn how to:
- Choose the best campaigns to drive engagement, click-throughs and sales conversions.
- Leverage your social channels with the optimal mix of branded and user-generated content.
- Deploy marketing campaigns that capture actionable data and deliver measurable ROI.
