Liberate Your Customer Data. Become a Citizen Data Scientist.
Join us to hear the benefits of our Citizen Data Scientist feature which puts machine learning into the hands of data-driven marketers.
Gartner coined the term “Citizen Data Scientist” several years ago, with the term and role having gained in popularity since. The role is growing in popularity faster than others within the enterprise space because when given the right tools and mandate, Citizen Data Scientists can add significant business value and help enable better customer experiences.
We are excited to share with you the Citizen Data Scientist tool, which puts the power of sophisticated machine learning into the hands of the data-driven marketer, allowing you to build models, derive insights, and better understand your customers without the need to write a single line of code.
A Citizen Data Scientist is “a person who creates or generates models that use advanced diagnostic analytics or predictive and prescriptive capabilities, but whose primary job function is outside the field of statistics and analytics.”
of consumers have gone to the trouble of installing ad-blocking tech
of consumers have a favorite brand that uses their data in a way that makes them feel comfortable
of consumers will trade personal information and preference data for the chance to win