Our first guest in the loyalty roundtable is Andras Szocs, Head of Customer Program at Salling Group, Denmark’s largest retailer with brands such as Netto, Føtex, Bilka, and more. Watch as he answers three questions and shares his thoughts on the multiple loyalty challenges facing marketers today.
- What competitive advantages do you think having a customer program will give you for the recovery period?
- Can you share your plans for changes to your customer engagement strategies based on what you think you’ll do once life returns to normal?
- What has been the customer reaction to the launch of your customer program in the current climate?
Salling Group is known for their dedication to their customers. They seek to “improve everyday life” and are committed to supporting health, sustainability causes, and opportunity for all.