Video

Today, we are going to be discussing why loyalty is the key to surviving the death of the cookie and how you can select the right partners to invest in customer loyalty programs. So let’s provide a little bit of context to this issue. So now we all know that swipe type speak and shoot these days, there are literally a gazillion ways that marketers can actually connect directly to consumers to learn about them, and then use that data to power personalized engagement.

Omnichannel personalization points to the importance of engaging with consumers on an individual level across any channel or touchpoint. In order to retain loyal customers and continue to grow, brands need to foster personalized relationships through showing empathy and an understanding of likes, interests, history, and preferences to deliver in the right moments. Join Mila D’Antonio, Principal Analyst at Omdia and Patrick Tripp, SVP of Product Marketing at Marigold Engage+ to discuss how relationship marketing can help you establish long-lasting relationships with data, insights, and real-time experiences

Personalization is at the forefront of marketers minds as they look to best engage with impact across all channels of customer engagement – data assets, strategy and execution is key to achieving this. In this session, Marigold Engage+ run a panel discussion looking at how to navigate an ever evolving data environment and how to …

Omnichannel Personalization: Data, the Complex Dart for Bullseye Read More »

Join our very own CMO Richard Jones, and Julian Bracey-Davis, Senior Director of Client & Vertical Content, as they take a rip-roaring run through some of the finest interactive digital Experiences from 2020. See how brands have really stepped up efforts around producing online campaigns, as they look to gather their own zero-party and preference …

The Absolute Best Brand Experiences of 2020 Read More »

Join our very own CMO Richard Jones, and Julian Bracey-Davis, Senior Director of Client & Vertical Content, as they take a rip-roaring run through some of the finest interactive digital Experiences from 2020.  See how brands have really stepped up efforts around producing online campaigns, as they look to gather their own zero-party and preference …

The Absolute Best Brand Experiences of 2020 Read More »

Now more than ever, consumers expect more from the brands they purchase from in order to earn their loyalty. Brands must go beyond traditional loyalty programs to focus on creating personal, valuable, and unique customer experiences that foster long-term relationships. In this session, Andras Szocs, Head of Customer Program and Center of Excellence at The …

How a Personalized Loyalty Strategy Can Drive Early Success Read More »