Video

Personalization Marketing

Switching Your Loyalty Solution Provider

Today, we are going to be discussing why loyalty is the key to surviving the death of the cookie and how you can select the right partners to invest in customer loyalty programs. So let’s provide a little bit of context to this issue. So now we all know that swipe type speak and shoot these days, there are literally a gazillion ways that marketers can actually connect directly to consumers to learn about them, and then use that data to power personalized engagement.

Why Is Loyalty The Key To Surviving The Death Of The Cookie?

Today, we are going to be discussing why loyalty is the key to surviving the death of the cookie and how you can select the right partners to invest in customer loyalty programs. So let’s provide a little bit of context to this issue. So now we all know that swipe type speak and shoot these days, there are literally a gazillion ways that marketers can actually connect directly to consumers to learn about them, and then use that data to power personalized engagement.

Relationship Marketing: The Future of Omnichannel Personalization

Omnichannel personalization points to the importance of engaging with consumers on an individual level across any channel or touchpoint. In order to retain loyal customers and continue to grow, brands need to foster personalized relationships through showing empathy and an understanding of likes, interests, history, and preferences to deliver in the right moments. Join Mila D’Antonio, Principal Analyst at Omdia and Patrick Tripp, SVP of Product Marketing at Cheetah Digital to discuss how relationship marketing can help you establish long-lasting relationships with data, insights, and real-time experiences

Omnichannel Personalization: Data, the Complex Dart for Bullseye

Personalization is at the forefront of marketers minds as they look to best engage with impact across all channels of customer engagement – data assets, strategy and execution is key to achieving this. In this session, Cheetah Digital run a panel discussion looking at how to navigate an ever evolving data environment and how to …

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How a Personalized Loyalty Strategy Can Drive Early Success

Now more than ever, consumers expect more from the brands they purchase from in order to earn their loyalty. Brands must go beyond traditional loyalty programs to focus on creating personal, valuable, and unique customer experiences that foster long-term relationships. In this session, Andras Szocs, Head of Customer Program and Center of Excellence at The …

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