Client Panel

How CPG Brands are Successfully Unlocking Direct-to-Consumer Relationships

Watch the CPG Panel at Signals 20.

The Consumer Packaged Goods (CPG) industry is in a unique position right now. Consumers use these brands daily — and it’s one of the few industries that is seeing an increase in sales during the pandemic.

Many CPG brands have put themselves in a better position by undertaking large-scale digital transformation projects aimed at better understanding who is buying their products and more fully utilizing all the data they have at their disposal. In this client panel, you'll hear about how CPG brands put the consumer at the center of all strategy and activity, meeting their increased demand for authenticity and personalization. Watch as some of the biggest names in the industry gather for a lively conversation about data, strategy, and the products we love.

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Speakers

Umberto Torrielli

CSO, Silverbullet

Umberto Torrielli

Umberto holds over 14 years’ experience within the digital marketing and data technology landscape. His career experience spans across the agency landscape, publisher ecosystem, and the adtech marketplace. His technical expertise included business advisory management at video-centric technology platform, FreeWheel, and leading technical services for Oracle (BlueKai), the marketing cloud and data management platform. In 2016, Umberto co-founded Silverbullet with business partners, Simon Theakston, and Ian James. Umberto brings a unique technical proficiency of the customer data and technology landscape, having architected data-driven transformation projects and deployed several dozens of migrations and implementations of SaaS solutions across varying tech stacks. His expertise is truly second to none.

Watch Umberto in "How CPG Brands are Successfully Unlocking Direct-to-Consumer Relationships."

Keith Lehman

Global Digital Strategy Lead, Hill's Pet (Colgate-Palmolive)

Keith Lehman

Keith is the global lead on all things digital pet, focused on growing the acumen of pet-loving countries and executing a full cycle pet ownership journey.

Watch Keith in "How CPG Brands are Successfully Unlocking Direct-to-Consumer Relationships."

Bruce Swann

Sr Director, Product Marketing, Cheetah Digital

Bruce Swann

Bruce is Senior Director of Product Marketing at Cheetah Digital. He focuses on the go-to-market strategies for solutions within the Cheetah Digital Customer Engagement Suite, as well as creating and delivering thought leadership at industry events. Before joining Cheetah Digital, Bruce worked at Adobe for nearly 6 years as a Group Product Marketing Manager supporting the Adobe Experience Cloud. Bruce lives in Bozeman, MT, with his wife and three children.

See Bruce share his expertise in these live sessions:

Julian Bracey-Davis

Senior Director of Client & Vertical Content, Cheetah Digital

Julian Bracey-Davis

Julian is the Senior Director of Client & Vertical Content for Cheetah Digital. Prior to this Julian was the Head of Customer Success & Account Management for Experiences in AMER. Over the past 10 years, he has been focused on making strategies and software really work for brands and the digital marketers trying to implement them. Englishman in NYC, Demo DJ, and the line is a dot to him. ¯\_(ツ)_/¯

Watch Julian in the following sessions:

Kayla Siegmeier

Senior Manager, Communications Strategy, Cheetah Digital

Kayla Siegmeier

Kayla Siegmeier manages Cheetah Digital’s client-related content and strategic communications along with client advocacy and analyst relations. She has spent her career in B2C marketing with a focus on the development and execution of strategic loyalty programs, direct response, and brand marketing. She now brings that experience and passion for analyzing member behaviors to drive loyalty and engagement to Cheetah Digital, helping showcase the value of the Customer Engagement Suite to leading marketers through the stories of our clients. When not discussing the value of developing emotional loyalty, Kayla can be found enjoying the outdoors with her husband and two children.

Watch Kayla live in the following sessions: