An Overnight Transformation: How &pizza Successfully Accelerated Their Data-Driven Consumer Strategy with Amazing Results
Created real-time, personalized offers at scale
Went from 60% in store sales to 100% digital
Stitch data lakes and partner data into Cheetah Digital
&pizza is a fun, walk-the-line pizza restaurant chain that had a 12-month plan to transform their business through data.
Enter COVID-19. What was slated for 12 months was accelerated and executed in a matter of days. That included a new menu, new SMS programs, and a new way of engaging their consumers using real-time data. They also allow customers to join their program simply and quickly by engaging the guest 'on their terms, in their favorite channel'.
Darien Bates, Head of Technology at &pizza, explains how monthly registrations to their program doubled as a result of their new frictionless signup strategy, how better offer management processes drive increased revenue and why Cheetah Digital was the best partner for this transformation. Prepare to be inspired and start thinking about how to leverage the data you have available to create better consumer experiences that can provide a measurable lift in sales, even in the toughest of environments.
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Darien Bates is the Head of Technology at &Pizza, a craft-your-own pizza shop where experience is the focal point and every shop reflects the culture and people of its neighborhood. In this role, Darien oversees the entire online ordering experience for the brand.
Tim Glomb is the VP of Content and Data at Cheetah Digital where he leads the development of multimedia content to enable sales and marketing along with client success. Tim is also the founder of Audience Sherpa, a strategic consulting firm that helps brands such as Bowtech, Health-Ade Kombucha, and Leupold & Stevens build, manage, and engage consumer databases through services such as personalized messaging and privacy compliance.