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The Evolution from Email Service Provider to Experience Service Provider
The days of sending simple batch emails are long gone. Marketing teams now rely on complex cross-channel campaigns and need tools to match.
Channels Change, Experiences Don’t
Customer experience needs to be the hub of your marketing strategy. Be where your customers are and give them what they want.
Having All Your Data in One Place Isn’t Enough
Some form of “all your data in one place” has been proclaimed as important for decades. Unfortunately, over 80% of marketers don’t have a unified view of the customer.