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Driving Growth By Turning Acquisition To Advocacy, In Conjunction With Econsultancy

Here’s your content, Driving Growth By Turning Acquisition To Advocacy. For marketers willing to adopt a permission-based approach, the rewards are limitless. By turning to first- and zero-party data you will be able to deliver engaging personalized experiences that lead to business growth. Related sources

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The Privacy Paradox

Marketers today are facing their biggest challenge yet: balancing customers’ desires for personalized interactions and fiercely protecting customer privacy. Consumers love unique, tailored experiences. But marketers can’t create them without data — which is becoming more and more difficult to get. As concern for privacy grows and consumers’ willingness to share information declines, marketers must

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A New Kind of Loyalty

How to build emotional loyalty and drive revenue growth Customer loyalty isn’t a new concept. In fact, it’s been around for more than 300 years. But creating lasting relationships with today’s increasingly busy, tech-savvy consumers can be challenging for even the most experienced marketers. The key? Delivering experiences that develop affinity, attachment, and trust between

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