Finish Launches 6 Month Data-Centric Sweepstakes Localized Across Four Countries
Promoted in the majority of the largest retailers across Denmark, Sweden, Norway, and Finland, Finish is inviting consumers who purchase its limited-edition Finish Powerball package to take part in its sweepstakes campaign. Powered by Cheetah Experiences, each localized entry form drives valuable first-party data for Finish, where in return for their participation consumers have the chance to win an incredible travel gift card.
Marketing Campaign Objectives
Collect actionable PII data using a travel gift card prize incentive
Increase in-store sales of Finish Powerball amongst Nordic retailers
Drive community engagement both online and through social media to maximize campaign awareness and reach
Localized Sweepstakes Solution
To promote and drive sales of Finish Powerball products, Finish has launched ‘Starball’, a sweepstakes campaign localized across four Nordic countries: Denmark, Sweden, Norway and Finland. With limited-edition product packaging and in-store advertising to promote the campaign and maximize entries, participants that purchase the product can enter the sweepstakes through the Cheetah Experiences-powered form.
As an incentive for participation, Finish is giving those who enter the exciting chance to win a travel gift card worth 7.500 EUR / 50.000 KR. And with one prize per country, there’s every reason for consumers to enter! Published in four languages, the sweepstakes asks participants to submit their personal details in the form provided, where Finish can learn more about their target audience and loyal consumers. To complete the form, entrants must submit their name, email address, country, date of birth, as well as the reasons as to why they feel they should win the grand-prize travel package. Participants must also opt-in to accept the terms and conditions to confirm their application.
Jessica is a Marketing Coordinator and Content Writer for Cheetah Digital. After graduating from the University of East Sussex with a first class degree in Marketing and Business Management, Jessica has spent the next part of her career helping brands connect with modern consumers through interactive experiences that capture zero-party data. When not busy in the tech space, Jessica enjoys cooking new cuisines, and training with the Cheetah Digital Run Club.