Spurred by the growing digital economy and ever-evolving viewer habits, broadcast media is in the midst of profound change.
Although it hasn't lost its resonance, the modern viewer seldom crowds around a television set to share broadcast experiences. They view ‘catch-up’ on tablets, download series to their mobiles, watch streaming services on laptops, and give their opinion on social media.
As viewers hopscotch between devices, and new disruptive competitors vie for viewer loyalty, it’s become a fight for consumer attention. Passive content no longer cuts it, and broadcasters need to offer interactive experiences on every digital touchpoint to engage once more.
Broadcast Media Digital Marketing Campaign Book Ideas
Why not download our campaign book to discover 10 successful digital marketing ideas and strategies that innovative broadcasters launched on the Cheetah Digital platform, and learn how to:
Increase revenue from digital campaign partnerships
Maximize opt-ins with interactive ad-units
Use live streaming to activate audience interaction
Leverage and display authentic UGC in real-time to a live audience
Engage TV viewers to increase campaign virality
Showcase trending data in engaging live visualizations
Integrate UGC in-venue to activate millions of fans
Infuse social content with TV trailers to increase film revenue
Drive engagement with businesses on-air
Drive data acquisition and build CRM
This campaign book features digital marketing campaigns from some of the world’s top broadcasters (Hallmark Channel, Capital FM, Scripps Networks Interactive to name a few), created using the Cheetah Experiences platform:
Jessica is a Marketing Coordinator and Content Writer for Cheetah Digital. After graduating from the University of East Sussex with a first class degree in Marketing and Business Management, Jessica has spent the next part of her career helping brands connect with modern consumers through interactive experiences that capture zero-party data. When not busy in the tech space, Jessica enjoys cooking new cuisines, and training with the Cheetah Digital Run Club.