Welcome to the Next Generation of Personalisation
In this session, you’ll learn how Cheetah Personalization allows brands to connect with customers on a personal level and meet their expectations on a one-to-one basis. Join Patrick Tripp, SVP of Product Marketing, Brendan Murphy, Director of Solutions Consulting, and key members from the Cheetah product team to learn about and demo Cheetah's approach to next-generation personalisation. You’ll also discover more about the personalisation landscape and market drivers, get an overview on Cheetah's approach to personalisation, and see demos of the marketer and customer experience.
Patrick is SVP of Product Marketing at Cheetah Digital, focused on the go-to-market strategy and team for the Customer Engagement Suite. A frequent industry event speaker, Patrick has over 20 years of experience in the technology, consulting, and marketing industries. Prior to Cheetah Digital, Patrick was VP of Product Strategy at RedPoint Global, leading the product roadmap and go-to-market for the Customer Engagement Hub. Previously, Patrick was at Adobe through the acquisition of Neolane, focused on email and real-time decisioning. He has also spent time at Pegasystems, leading product marketing for the next-best-action decision engine, and spent many years at Forrester Research in the research and consulting organizations. He is a certified product manager and holds an MBA from Boston University.
Brendan is the Director of our Solutions Consulting team in Asia-Pacific, where he is responsible for creating solutions using Cheetah Digital's technology to solve clients their Data Management, Campaign Management, Loyalty and Personalisation challenges. With over a decade of experience in this space Brendan has worked with brands spanning Financial Services, QSR, Retail, Utilities and Non for Profits.
Schuyler Wareham is Sr. Product Director at Cheetah Digital, focused on advancing the company’s machine learning and analytics capabilities. He has a deep expertise in data science, machine learning, and analytics, developed over the course of his lengthy product management career. Prior to joining Cheetah Digital in 2018, Schuyler spent more than seven years with ExactTarget and Salesforce.