How to Build a Best-in-Class Loyalty Program
Between customers’ ever-evolving expectations and brands adjusting to the new “normal,” marketers are faced with the challenge of navigating the best ways to respond. Agility remains essential, and taking a step back to assess your current loyalty technology and strategy is key to building a best-in-class program.
Join loyalty experts Jodi Rausch, Director of Integrated Loyalty Solutions at PK, and Jon Siegal, SVP of Global Loyalty Sales at Marigold Engage+, as they discuss what it means to have a modern program that is driving success and take a deep-dive into the following questions:
- What does a best-in-class loyalty program look like today, and how has that changed over the last few years?
- How can you assess your current loyalty program against best-in-class programs?
- If your current program is not delivering the right results, what can and should be done?
- What are the key strategies you can use to transform your current program?
Join our speakers
SVP, Global Loyalty Sales, Marigold Engage+
Managing Director of Integrated Loyalty Solutions at Concentrix Catalyst