Journey
Orchestration

Build a better relationship with customers
across all channels and touchpoints.

Personalization at scale across channels

Efficiency gains through standardized journeys

Increased effectiveness and conversions

Customer lifetime value (CLV) optimization

Design the modern customer journey

End-to-end capabilities make it easy to manage and deliver personalized interactions at scale.

Journey design and activation

Orchestrate journeys across all customer touchpoints in one centralized solution.

Single customer view

Access an actionable view of data that powers engagement throughout the customer lifecycle.

Cross-channel messaging

Connect channels to plan, launch, and deliver campaigns that drive meaningful results.

Journey analytics

Access reports and dashboards to measure performance, anticipate customer behavior, and trigger actions based on insights.

See Journey Orchestration in action

The next generation of customer journeys, created and standardized to meet the needs of the modern marketer.

Customer-led experiences drive results

109

Growth in interactions →

The number of interactions associated with journey discovery grew 109% from 156 million in 2018 to 326 million in 2019.

More likely to purchase →

80% of consumers are more likely to purchase a product or service from a brand who provides personalized experiences.

300

Conversion uplift →

Insurance brand was able to optimally react to 2.5M real-time events and saw a 300% conversion uplift using journey orchestration.

KEYNOTE

The Colliding Worlds of Privacy & Personalization with Forrester Principal Analyst Fatemeh Khatibloo and CMO Richard Jones

Zero-party data pioneers Fatemeh Khatibloo (Forrester) and Richard Jones (Cheetah Digital) join forces to predict what will be next for B2B brands in the world of digital marketing.

KEYNOTE

An Illustrated Guide to Collecting Zero Party Data with Forrester Analyst Stephanie Liu

Find creative new ways to connect with clients and gather the preference data to drive personalization campaigns in this session by Forrester Analyst Stephanie Liu.

CLIENT SUCCESS STORY

Client Success: Zero-Party Data Win with Pure Archery Group

Learn how Pure Archery Group drove significant revenue while their competitors were stalled during COVID-19 lockdowns. Using zero-party data, they were able to realize a 5x lift in advertising engagement.

PRACTITIONER SESSION

Tips From the Experts: Cheetah Experiences — Exploring the Top 5 Programs of 2020

See the tips and tricks for using Cheetah Experiences and gain some new strategies for launching, growing, and optimizing your zero-party data; plus see the top 5 programs of 2020.

CLIENT PANEL

Enhancing Digital Fan Engagement — Sports & Media Marketers for the Win

Sporting events have been transformed by the pandemic, placing events and fans squarely online. In this climate, which types of content appeal most to fans? Our client panel of global sports brands shares.

Chat with an expert

With the most comprehensive set of journey options in the market, we’d love to show you
how our capabilities can help you deliver on the needs of today’s consumer.

Get a demo