Sir Martin Sorrell Hints Towards Agency's Future; IAB's Cookie Conundrum + New U.S. Privacy Legislation Introduced
In the second installment of Cheetah Digital's Thinking Caps, Richard and Tim dive into Sir Martin Sorrell's recent Q&A with AdAge and what his comments mean for brands and the future of agency services. They also breakdown Digiday's coverage of an IAB meeting this month and why they might be chasing the wrong target when it comes to cookies. Finally, New York Senator Kirsten Gillibrand proposes new U.S. privacy legislation that would create a "federal referee" when it comes to compliance for big tech and brands collecting data. If you're an email marketer or someone considering or managing a loyalty program for your brand you'll want to hear some suggestions towards the end.