We’ve come a long way from dropping our business cards in a fishbowl as an expression of loyalty and a way to build a database. Or even from the Scratch & Save cards that our guest Adam Posner started out his career selling to businesses. Adam Posner is the CEO and founder of The Point of Loyalty and joins Tim and Richard from Australia today to talk about loyalty from the ground up.
Where to start? Adam says defining what “loyalty” means to a brand is essential before even thinking of starting a program. He shares the insights gained from his numerous studies over the last decade called For Love or Money, as well as the three reasons consumers join loyalty programs and why brands should be placing their loyalty program in the “asset” category.