The Tide Turns, Solidifying the Path to Personalization
AdAge’s homepage last week said, "marketing may be better off without cookies." We agree and glad they are finally getting up to speed…we’ve been saying that for years. Furthermore, we’ve partnered with AdAge to understand what marketers do and don’t believe about personalization now that adtech is crumbling. This is a sneak peek into some of the incredible stats that will be released in early June via a whitepaper published by the AdAge custom content team.