When it comes to successful marketing strategies you must invest in solid technology. But what’s that investment without the right people to manage it, to launch campaigns and to glean the insights from it? Katie Knight is CRO at TGI Friday’s and has always been a big believer in getting the right people in place to manage technology investments and ensure you hit your goals.
Having released almost 300 podcast episodes over the last three years, Paula Thomas is now affectionately known as the “Oprah of Loyalty.” Her podcast features interviews with the loyalty marketers in the world’s leading consumer brands, and it is ranked in the top 5% of podcasts worldwide. “Let’s Talk Loyalty” has interviewed senior loyalty strategy experts in every sector imaginable, including airline, hotels and retailers worldwide, featuring industry leaders like American Airlines, Ikea, Panera Bread, Microsoft and Dell. Join this session to gain a deeper understanding of successful loyalty tactics.
As the importance of customer loyalty continues to grow within organizations, the need to have a consistent set of metrics is more important than ever before. Over the last 8 months, Loyalty360 has conducted qualitative interviews with its brand and supplier members, gathering insights on each organization’s metrics, dashboards, and benchmarks. Through these interviews, Loyalty360 has come to understand how brands define these metrics, which ones they are using, the ones that are most important, and details on the metrics marketers would like to have, but don’t have the ability to access.
Adoption of SMS continues to grow and there is a reason why – it drives tangible results for organizations! In this session, Andy Gladwin, Head of Mobile at Cheetah Digital, provides insights on how organizations are successfully growing their customer base and better understanding, informing and inspiring their customers through the utilization of SMS, resulting in a significant ROI.