The 2025 Consumer Trends Index Report
Insights from 20,000 consumers on marketing channel engagement, loyalty program preferences, purchase drivers, and data privacy.
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Report
DMA’s Email Benchmarking Report 2024
As a global martech leader, Marigold is proud to sponsor the DMA’s (Data & Marketing Association) 2024 Email Benchmarking Report. The interactive and visual report provides marketers like you with crucial data to contextualise email performance – which is vital in an increasingly competitive landscape.
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2024 Retail Trends Guide
What really matters for retailers in 2024? How is consumer behaviour changing? Which strategies are savvy marketers leveraging to stay competitive?
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Email Accesibility Guide for Marketers
Almost one in ten Europeans lives with vision impairment or blindness, according to the World Health Organisation. It’s likely that some of them are on your send lists and might struggle to see or read your messages. Which brings us to the following question: how can we make our marketing campaigns inclusive for all?
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Beyond the Basics: 3 Tips to Advance Loyalty Programs
With a looming recession and possible budget cuts on the horizon, investing in loyalty has never been more important for marketers.
Beyond the Basics: 3 Tips to Advance Loyalty Programs Read More »
Creating a Brand Community
Learn the basics of how and why marketers should strive to establish communities around their brands
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Protected: Adding Virtual Reality to Your Omnichannel Marketing Strategy
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Adding Virtual Reality to Your Omnichannel Marketing Strategy – Thank you
Consumer attitudes and trends in the restaurant industry relating to messaging, loyalty, personalization, privacy, trust and the rising cost of living.
Adding Virtual Reality to Your Omnichannel Marketing Strategy – Thank you Read More »
A Primer on Zero-Party Data
You know what your customers have done in the past, but do you have the data to know exactly what they want to do in the future?
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A Primer on Zero-Party Data – Thank you
Consumer attitudes and trends in the restaurant industry relating to messaging, loyalty, personalization, privacy, trust and the rising cost of living.
A Primer on Zero-Party Data – Thank you Read More »
