Marigold Engage+’s Senior Director of Client Success Luke Harris and Senior Client Success Manager Hari Sethi join the World Football Summit (WFS). The panel of industry experts from sports orgs Arsenal FC, La Liga, and others AZfocuses in on the most important aspect of engaging the fans — the fan itself. With the dynamic state of new and growing fans, what really are the drivers of fan spending power and how can we understand them better? The new demographics of consumers post COVID-19 are set to explode with a total demand for tailored content and experiences online. This deepened engagement across the entire customer lifecycle requires the knowledge to understand what it takes to get a full, 360º picture of sports fans, and then how to activate that data in a way that delivers growth in customer lifetime value. With this dynamic state of a new and growing fan, what really are the drivers of consumer spending power and how can we understand them better? Find out in our panel with WFS.