Sarah Richardson joins our roundtable in discussing what is important to marketers currently and how they’re combating challenges during today’s times. She answers these questions:
- What competitive advantages do you think having a customer program will give you for the recovery period?
- Can you share your plans for changes to your customer engagement strategies based on what you think you’ll do once life returns to normal?
- What has been the customer reaction to the launch of your customer program in the current climate?
Sciensa is a marketing and loyalty consulting firm in Australia.
