Uncaged Wisdom on Purchasing Marketing Technology

Uncaged Wisdom
Purchasing Marketing Technology — Key Conversations with Strategic Accounts in …


Some say that to know your future you must know your past. Marty McFly kind of lived this, The Avengers franchise leaned heavily on such a premise, and we’re pretty sure that this had something to do with Tenet, too — but having just watched it once and only having one 3rd year module in Metaphysics to our name, can’t be too sure. Anyway we digress. 

It’s 2021 and we’re back with a bang! In this episode of Uncaged Wisdom, we explore the past with the aim of better understanding the exciting things that the New Year will bring. This week our colleague Lindsey Buxman, Strategic Accounts Executive at Marigold Engage+, speaks to Julian and Kayla about some of the trends she has seen while working closely with clients and prospects in 2020. In particular, we’re looking at which challenges marketing professionals are looking to solve when bringing inviting Marigold Engage+ to be part of the conversation. 

This episode can also be seen in two distinct parts. In the first 20 minutes, Lindsey shares with us her long-term approach when it comes to developing relationships with marketers looking to purchase marketing technology; addressing their immediate concerns — typically migrating onto and implementing a particular software — before then exploring other complementary areas where we can assist. We also take a deep dive into looking at which parts of the Customer Engagement Suite have really taken hold over the past 12 months.

Episode Highlights

03:00 – We start by exploring what sort of common challenges marketers and brands brought to us in 2020, challenges they hoped to overcome with the help of Marigold Engage+. With a variety of RFP’s quite often the initial request was often the tip of the iceberg. 

5:30 – The CDP trend in digital marketing was hotter than a lava cube being dropped into mayonnaise in 2020. Lindsey explores how this played out in the conversations she was having and how she approached positioning Marigold Engage+ solutions. 

8:30 – What are some of the most interesting use cases that we explored with prospective clients, especially those that involved placing the Engagement Data Platform at the center? 

Marigold Engage+ Overview 

10:30 – When really getting into it with marketers, how does Lindsey approach tackling the challenges they are facing. Combining elements from a variety of our solutions or focusing on the product or products that will help them most technologically?

14:28 – Kayla asks about the importance of platform usability today, when brands are considering which platforms to invest in. 

16:40 – Here we explore how Lindsey has been starting to approach conversations around Personalization

Read more about Marigold Personalization HERE

19:00 – In the final 10 minutes Lindsey shares with us some hints and tips on how to be so successful developing relationships via Zoom. *Other video conferencing technology is most likely available.  

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Your hosts

Julian Bracey-Davis
Senior Director, Pipeline Dev & Marketing Content, Marigold Engage+

Kayla Siegmeier
Kayla Siegmeier
Senior Manager, Communications Strategy, Marigold Engage+

Julian Bracey-Davis

Julian is the Senior Director of Pipeline Dev & Marketing Content for Marigold Engage+. Prior to this Julian was the Head of Customer Success & Account Management for Experiences in AMER. Over the past 10 years, he has been focused on making strategies and software work for brands and the digital marketers trying to implement them. Once an Englishman in NYC, now a Cornishman in Coppell, TX. The line is a dot to him. ¯_(ツ)_/¯

Kayla Siegmeier

Kayla Siegmeier manages Marigold Engage+’s client-related content and strategic communications along with client advocacy and analyst relations. She has spent her career in B2C marketing with a focus on the development and execution of strategic loyalty programs, direct response, and brand marketing. She now brings that experience and passion for analyzing member behaviors to drive loyalty and engagement to Marigold Engage+, helping showcase the value of the Customer Engagement Suite to leading marketers through the stories of our clients. When not discussing the value of developing emotional loyalty, Kayla can be found enjoying the outdoors with her husband and two children.

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