5 Marketing Predictions You Cannot Ignore (And Will Help You Win)

Thinking Caps

It’s 2021 and we’re here with FIVE predictions that brand marketers must hear. Going forward, it’s all about the data — zero-party data, that is. Forrester believes that 25% of CMOs will be adopting a zero-party data strategy in 2021, one that relies on a true and connected relationship with the customer for even better outcomes. Watch to hear more about a zero-party data strategy and four more predictions for the upcoming year.

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