Did an Analyst Just Pop the Salesforce Marketing Cloud Bubble?

Thinking Caps

For over two decades, the Real Story Group has evaluated technology vendors and their viability for brands searching for solutions. But this shocking review of Salesforce’s “Customer 360 Audiences” product (using phrases like “cobbled together”) points to a larger issue with the big marketing cloud solutions. We break it down and explain why the big marketing cloud platforms may be the worst decision you can make for your organization. 

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