PULSE: Wes Barkwill Dives into Loyalty
In today's episode of PULSE, Bruce Swann talks to Wes Barkwill, Principal Product Manager of Cheetah Loyalty. Listen as Wes talks about how loyalty is so much more than just a program. It's a crucial pillar of a digital marketing strategy and essential to marketing to customers throughout the customer lifecycle. Additionally, Wes speaks to the opportunities marketers have within the Customer Engagement Suite -- they're limitless.