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Live from Signals 19: See Bloomin’ Brands’ Chief Customer Officer Michael Stutts discuss how and why he decided it was time to reevaluate the way they were working with their technology vendors and the value of generating a single customer view to reach their customers when and where they’re most engaged.

Influencer marketing typically aims to bolster social followings and sell products, but can you measure it beyond likes and shares? Does increasing a brand’s social following ultimately increase your reach, or better yet, can you really tie those efforts to actual sales? Seeking to increase their opted-in consumer database and develop actual metrics directly related

Every offer, point, reward, experience, and promotion you provide should directly enhance customers’ loyalty to your brand. Marigold Loyalty’s agile, data-driven platform makes it easy to personally recognize and reward loyal behaviors across mobile, web, social, email, application, and point-of-sale interaction points.

Global, enterprise-scale marketing requires more precision, expertise, and data management expertise than ever before. With Cheetah Digital by Marigold , marketers can easily deploy robust cross-channel campaigns, compile data from multiple sources to create a single customer view, and strategically promote desired customer behaviors — effectively increasing revenue and enhancing customer experiences.

Customers don’t just want personalized experiences — they expect them. But they expect strict data and privacy controls, too. Marigold Grow solves this modern challenge by enabling marketers to acquire permissioned first- and zero-party data with over 85 pre-built, interactive experiences across any digital touchpoint, including quizzes, social stories, polls, and more.

Industry-leading marketing requires industry-leading data management technology. Cheetah Digital by Marigold is redefining enterprise-scale data collection, unification, segmentation, and insights. Our real-time data platform sits at the heart of every Cheetah Digital by Marigold solution, enabling end-to-end customer lifecycle management across every customer marketing, loyalty, and experience touchpoint.

The new Customer Engagement Suite is a complete customer lifecycle solution — from acquisition through loyalty. Powered by a single view of the customer, the Customer Engagement Suite will allow you to drive data from intelligent insights into action.