Emotional Loyalty: Turning Today’s Buyers into Tomorrow’s Devoted Fansvid
American Airlines Uses Zero-Party Data for Personalized Offers that Increase Revenue
The world’s largest airline carrier revolutionized from ‘batch and blast’ email to a strategy rooted in delivering personalized, real-time offers based on self-reported data preference data. This led to 50% open rates, 84% conversions, and ultimately a $50 lift in revenue per customer.Watch now
Reimagine Your Welcome Program and Move Away From Preference Centers, Using Digital Experiences
Understand how incorporating digital experiences into your ongoing email programs can increase revenue.