Influencer marketing typically aims to bolster social followings and sell products, but can you measure it beyond likes and shares? Does increasing a brand’s social following ultimately increase your reach, or better yet, can you really tie those efforts to actual sales?
Seeking to increase their opted-in consumer database and develop actual metrics directly related to sales, Bowtech set up an influencer marketing campaign that resulted in 32,000 entries and 120,000 data points in just eight days with zero paid media support. Oh, and gains from those efforts are still delivering long-term sustainable sales growth.
