U.S. Generation Z Consumer Trends Index 2023
As the United States continues to grapple with rising prices and economic uncertainty, marketers face the constant challenge of maintaining a pulse on ever-fluctuating consumer behavior.
In this iteration of our 2023 Consumer Trends Index, we isolate U.S. Gen Z consumers. We explore their shifting behaviors, messaging preferences, positions on data privacy, and more.
This a must-have resource for any marketer active in the United States.
Here’s a taster of what you will find in the report:
of Gen Z consumers will pay more to shop with their favorite brands
of Gen Z consumers consider a brand’s mobile app or website to be an important or critically important factor in maintaining loyalty
of Gen Z consumers will share their hobbies and interests with brands in exchange for better service