U.S. Generation Z Consumer Trends Index 2023

As the United States continues to grapple with rising prices and economic uncertainty, marketers face the constant challenge of maintaining a pulse on ever-fluctuating consumer behavior.

In this iteration of our 2023 Consumer Trends Index, we isolate U.S. Gen Z consumers. We explore their shifting behaviors, messaging preferences, positions on data privacy, and more.

This a must-have resource for any marketer active in the United States.

Here’s a taster of what you will find in the report:


of Gen Z consumers will pay more to shop with their favorite brands


of Gen Z consumers consider a brand’s mobile app or website to be an important or critically important factor in maintaining loyalty


of Gen Z consumers will share their hobbies and interests with brands in exchange for better service

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Marigold Engage+ named a “Strong Performer” in The Forrester Wave™: Email Marketing Service Providers, Q1 2022
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Marigold Engage+ named a Challenger in 2022 Gartner®️ Magic Quadrant™️ for Multichannel Marketing Hubs

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Marigold Engage+ named a Preferred Vendor

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