How Brands Are Getting It Right = Better Experiences, Not Better Ads
Many of you asked for concrete examples of how brands are getting ahead of the cookie issues by collecting zero-party data. The IAB recently suggested brands need to start advertising better experiences for longer-term relationships with consumers rather than highly targeted click-to-buy ads. Well, The Home Depot has created an excellent customer experience through live streaming video while collecting zero-party data and using email as a communication channel. Learn why YouTube wasn't the right platform for this campaign and how you can learn to replicate it for your brand.