Global Anti-Spam Policy
Effective: May 25, 2018
As a global permission-based Email and Cross-Channel Service Provider, Cheetah Digital endeavors to uphold the privacy, deliverability, and digital marketing codes of conduct promoted by the Email Sender and Provider Coalition (ESPC); the Association of National Advertisers (ANA) and the ANA’s Email Experience Council; the Mobile Marketing Association (MMA) and CTIA – The Wireless Association; the Certified Senders Alliance (CSO) and SignalSpam; and the Digital Advertising Alliance (DAA).
This Global Anti-Spam Policy (“Policy”) describes our firm commitment to digital privacy by not providing software or services used for sending unsolicited commercial electronic messages (‘spam’). It applies to Customers sending promotional email, SMS and other such messages using our products and services (“Services”), and forms the core of the Acceptable Use Policy (AUP) we set forth in our Master Services Agreement.
Compliance with the Global Anti-Spam Policy
In addition to being required to abide by all applicable laws, regulations, rules, court orders, and standards, our Customers agree to never send spam of any kind using our Services. This principle forms the foundational covenant of trust among us, all our Customers, message end-recipients, and our Internet service provider partners in the digital ecosystem.
We consider ‘spam’ to be any electronic message that is not transactional or administrative, and that is sent to a recipient without their informed consent, such as through an affirmative action (opt-in) or as reasonably expected through a direct business relationship (where allowed by law).
This policy position is in line with evolving privacy laws and consumer expectations around the world, and the marketer codes of conduct we support.
Customers using our Services are therefore prohibited from onboarding rented or purchased email lists, appended email addresses (especially ‘opt-out eAppend’), or to otherwise send unsolicited marketing in disregard of individuals’ choices and rights under applicable law and our terms of service.
To help our Customers ensure they collect and rely upon appropriate consent(s) so as to send permission-based marketing, we offer our email Customers double opt-in and cross-channel re-engagement solutions. These tools and techniques help marketers verify interest and re-engage consumers in a way that fosters trust and ongoing positive interactions.
Any Customer violation of these principles is subject to Customer review, Service suspension or termination pursuant to its contractual agreement, as well as potential legal action.
- ESPC Email Marketing Pledge and Email Marketing Best Practices Guide
- ANA Guidelines for Ethical Marketing
- EEC Global Email Marketing Compliance Guide
- MMA Code of Conduct and U.S. Consumer Best Practices for Messaging
- CSA Participation Guidelines and Signal Spam Code of Conduct
- DAA Self-Regulatory Principles and IAB Standards & Guidelines
Changes to this Policy
We may change this Privacy Notice from time to time. If we make changes, we will notify you by revising the date at the top of the policy. We encourage you to check back regularly to stay informed about our policy positions.
- If you believe you have received an unsolicited message from any of our Customers, please send an email (preferably with the reported email violation included or attached with the ‘full sender header’) to our Abuse Desk
- If you believe you have received an unsolicited mesage from Cheetah Digital please contact [email protected].
- Please direct any questions, comments or complaints regarding this Policy to [email protected].
- For other inquiries please see our Contact Us page.