What It Takes to Win with Loyalty
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Winning customers through brand affinity and emotional connection is every brand’s dream.
Transactional relationships that are made up of points and rewards are not good enough in today’s world, you need to build 1:1 relationships and connect every point of engagement beyond just transactions.
It’s easy to say, but how do you actually do it?
Join Tim Glomb, VP of Content at Cheetah Digital, and Jodi Rausch, Managing Director of Integrated Loyalty Solutions at Concentrix Catalyst, as they reveal developing trends in the membership landscape that are turning one-off customers into brand ambassadors. You’ll leave this session with a better understanding of what’s next in loyalty, including:
- Thinking beyond traditional loyalty program structures
- Effectively using data to create personalized member experiences
- Features and benefits that deepen member engagement and retention
According to Forrester, when customers have an emotional connection to a brand:
89% will become an advocate for the brand
90% plan to stay with the brand
86% plan to spend more time with the brand