The Next Generation of Personalization

Tech and Tactics Advancing Marketers’ Efforts

Personalization is at the heart of everything marketers do. But as a strategy, technology, and a market, the personalization customers receive is ripe for reinvention. While personalization’s value is well established, the vast majority of initiatives are limited to curation algorithms and “people who bought that item, also bought this.”

Yet, personalization is changing as new technologies make it more powerful and complex. Are you ready?

eMarketer is pleased to moderate a Tech-Talk Webinar featuring Cheetah Digital’s Bruce Swann, senior director of product marketing, and David Rabb, founder and CEO of the Customer Data Platform Institute. They will discuss the emergence of a new generation of personalization techniques that are fundamentally different from previous methods.

Join this webinar and learn:

The factors driving next-generation personalization

How personalization delivers marketing efficiency and cost savings

How your organization can begin delivering personalized experiences across all channels in real-time