How is Relationship Marketing the key to converting consumers into advocates?

This panel discussion will explore the importance of emotional connections and the psychology behind rational loyalty, whilst our experts will also delve into how brands can motivate their customers to go from simply ‘liking’ a brand, to becoming ‘obsessed’.

Most importantly, what relationship marketing and brand obsession can mean for your bottom line, and how you should be planning for 2023.

Join us for an exclusive webinar in partnership with The Loyalty People. We have gathered industry experts such as Tom Peace, Managing Director at The Loyalty People, Simon Jeffs, Principal Marketing Strategist at Marigold Engage+, and Gianfranco Cuzziol who will bring his expertise from previous experiences in Aesop, Avon, Natura and The Body Shop.

Prepare yourself for a unique outlook and valuable insight into Relationship Marketing. Our experts will also give their opinions on what makes a consumer obsessed with a brand and how to move the needle, as well as how the landscape will change in 2023.

How is Relationship Marketing the key to converting consumers into advocates?

This panel discussion will explore the importance of emotional connections and the psychology behind rational loyalty, whilst our experts will also delve into how brands can motivate their customers to go from simply ‘liking’ a brand, to becoming ‘obsessed’.

Most importantly, what relationship marketing and brand obsession can mean for your bottom line, and how you should be planning for 2023.

Join us for an exclusive webinar in partnership with The Loyalty People. We have gathered industry experts such as Tom Peace, Managing Director at The Loyalty People, Simon Jeffs, Principal Marketing Strategist at Marigold Engage+, and Gianfranco Cuzziol who will bring his expertise from previous experiences in Aesop, Avon, Natura and The Body Shop.

Prepare yourself for a unique outlook and valuable insight into Relationship Marketing. Our experts will also give their opinions on what makes a consumer obsessed with a brand and how to move the needle, as well as how the landscape will change in 2023.

Speakers

Tom Peace

Managing Director at The Loyalty People

Simon Jeffs

Principal Marketing Strategist at Marigold Engage+

Gianfranco Cuzziol

Former Group CRM and Personalisation Lead Natura & Co

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