Think it can’t be done? See how loyalty programs and better personalization can be used to keep your customers coming…

With a looming recession follows budget concerns from both marketers and their brand’s customers. Marketing budget reductions will force marketers…

With Apple’s recent privacy pivot, marketers need to turn to a strategy rooted in zero-party data to improve consumer relationships…

The SIGNALS22 virtual content series is just days away with new sessions covering zero-party data, modern loyalty, SMS marketing and…

Marketers we must acknowledge the consumer interest in privacy and respect that many consumers will gladly embrace technology that prioritizes…

Our global research reveals the key generational trends driving purchase decisions and what each age group expects from the brands…

Marigold Engage+ proud to be named “Challenger” in the latest Gartner Magic Quadrant for Multichannel Marketing Hubs…

Brands embracing a customer-centric focus work to unite Loyalty and Marketing to improve retention and advocacy….

New customers are great, but the real value is in the second purchase, third purchase and so on. That’s retention…

This report shares exclusive data on the latest trends in consumer loyalty, the value exchanges that encourage repeat purchases and…

As marketers scramble to know their customers better, personalize communications, increase engagement and grow loyalty, a new study by Ad…

Download this free asset to get the 101 on ZPD plus examples of how brands are differentiating with personalization and…