A Loyalty Game Changer
The probability of selling to a new customer is just 5-20%. Toss that in with the rising costs of acquisition and the increase in signal to noise of digital acquisition channels and D2C marketers have a real problem on their hands; unless they can retain and grow the customers they have. According to the Bond Brand Loyalty Report, 77% of consumers say they are likely to stay with a brand that has a loyalty program and 63% of consumers will spend in order to maximize the benefits of a loyalty program.
So how does one tap into those loyalty numbers? By creating personalized and important experiences for your customers.
This recorded webinar features Liz McLemore, Director of Service Offerings at Cheetah Digital, and Mark Pinard, Head of Product Marketing at Lob. Here are a few points they discuss:
How brands are leveraging advanced machine learning techniques to enhance the relevance and timing of offers
Real examples of personalized offers that cut through digital noise by leveraging direct mail within the cross channel matrix
How to use engagement signals to create a customer journey that feels personal and delivers results
Why progressive profiling in loyalty is key to combating the crumbling cookie, gaining user trust, and designing an engaging experience
A recognized leader across the entire customer lifecycle.
What the top industry advisors are saying about us.
Named a Leader
Forrester Wave™: Email Marketing Service Providers, Q2 2020
Named a Leader
Forrester Wave™: Loyalty Technology Platforms, Q2 2019
Garnered Most Features
CDP Institute for Customer Data Platforms 2020
Named a Challenger
Gartner Magic Quadrant for Multichannel Marketing Hubs 2020
One single platform.
A million marketing capabilities.
The Customer Engagement Suite consolidates marketers’ most important tools into a single platform that’s actually easy for marketers to drive. Acquire customer data, activate email, sms and in-app messaging & reward with emotional loyalty, all from a single interface.
A CDP that actually helps make sense of your marketing efforts.
Our Engagement Data Platform is an infinitely scalable CDP that ingests the data you need in the format you need. But you don’t need to be a scientist to analyze, segment and push audiences & action into your marketing channels.
Way more than metrics.
Derive customer lifetime value.
The most important KPI’s aren’t based on lag measures alone. Get the metrics you need while machine learning helps you navigate predicted outcomes across all available channels. Execute on the outcome you want.