Why Is Loyalty The Key To Surviving The Death Of The Cookie?


And how you can select the right partners to invest in customer loyalty programs

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Loyalty isn’t a technology product you can just buy and implement. Loyalty is an experience, the heart of your strategy that gives life to the consumer’s journey. And it has never been more important.
 

  1. Brands and retailers have been able to hyper-personalize content and advertising at scale through Facebook and Google, using a coterie of third-party data integrations. Disruption brought about by privacy is fast ending this era of fast and loose data. Now marketers need to know their customers and offer a value exchange to consumers to incentivize long-term engagement.
     
  2. Both Google and the IAB recommend brands of all shapes and sizes prioritize building up direct-to-consumer relationships to survive this disruption. The IAB has recommended that loyalty programs be used as a way to structure the ongoing value exchange to ensure this direct customer engagement flourishes.
     
  3. CMOs will be investing more into customer loyalty programs to survive this disruption and power economic recovery from the pandemic. The problem is, too often, the industry gets caught up in the marketing speak, which tech is shinier, and who has more buttons, regardless of whether you can actually use them, or if you need a team of astronauts to make it work. This ultimately leads to frustration, for you the marketer, and for the customer who is sitting at the other end of a disjointed experience.

 

All approved brand/marketer webinar attendees will receive a copy of Loyalty360’s Technology Today Industry Report, compliments of Cheetah Digital. All download requests are subject to approval by Loyalty360 and Cheetah Digital. Only brand marketers are eligible to receive a complimentary copy of Loyalty360s Technology Today Report. You are considered a brand/marketer if you are responsible for designing, executing or supporting customer engagement marketing or loyalty strategies for your organization. Vendor, supplier partners, consultants, agencies, freelancers, media entities, or those in B2B business development or similar roles are not eligible for a complimentary download but may purchase the report on Loyalty360.org

 

For any concerns please contact Loyalty360 directly at info@loyalty360.org


In this webinar, Cheetah Digital’s CMO, Richard Jones, and Mark Johnson, Founder of Loyalty360, the world’s largest loyalty association will discuss:

Why investment in Customer Loyalty Programs should be top of the CMOs shopping list
What marketers should be looking for and asking about when investing in Loyalty
What reports and tools are available today for marketers to use as resources
What reports may be missing, and what marketers should be looking for reports to include

Speakers

Richard Jones
CMO, Cheetah Digital
Richard Jones

Richard Jones is the CMO at Cheetah Digital, where he oversees a global team that is responsible for all aspects of the brand, demand generation, digital marketing, corporate communications, and sales development. With more than 20 years of marketing, sales and strategy experience, Jones was previously the CEO of Wayin, a global leader in zero-party data collection and activation. There, he helped many of the world’s leading brands such as Daily Mail Group, NHL, Bauer Media, Vodafone, Priceline.com, Reckitt Benckiser, Air New Zealand, and Manchester City FC create zero-party data strategies. In July 2019, Wayin was acquired by Cheetah Digital and rebranded as Cheetah Experiences. Preceding his time at Wayin, Jones co-founded EngageSciences, which merged with Wayin in May 2016. Jones also led regional sales for the EMEA team at Eloqua.

Mark Johnson
CEO and Founder of Loyalty360
Mark Johnson

As CEO Loyalty360, Mark is committed to bringing loyalty to the forefront as a critical marketing strategy. To further this goal, he has created an unbiased, market-driven clearinghouse and think tank through which users and loyalty providers can interact and collaborate with. His finger on the pulse of what’s happening in loyalty, Mark is driven to give members the expert insight and guidance they need to develop strategies and implement programs that effectively engage their customers and employees and build stronger relationships with them.