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Aussie marketers: Is your brand ‘relationship marketing ready’?

Aussie consumers trust ads less, but will pay more to purchase from a trusted brand, a new report from Cheetah Digital reveals.

What can marketers do to keep up with this seismic shift in consumer expectations where hyper-personalised relationships with brands are the only way forward?

Join a panel of marketing experts as we discuss:

Takeaways:

  • What Aussie consumers want and don’t want from their favourite brands
  • How to win customers’ hearts and minds with relationship marketing
  • The “sweet spot” of customer loyalty in a world without cookies
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Miles Toolin
Senior Solutions Consultant, Cheetah Digital

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Adam Posner
CEO and Founder, The Point of Loyalty

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Teresa Sperti
Founder and Director, Arktic Fox

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Moderator: Azadeh Williams
Managing Partner, AZK Media